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Advertising and promotion : (Record no. 948)

000 -LEADER
fixed length control field 00883nam a22003012a 4500
001 - CONTROL NUMBER
control field pr1000011019
003 - CONTROL NUMBER IDENTIFIER
control field MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151229105243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110308s2001 xx |||||||||||||| ||zxx
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071180269
040 ## - CATALOGING SOURCE
Original cataloging agency MY-KjKLI
Language of cataloging eng
Transcribing agency MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5828.B387 2001
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 795 p. :
Dimensions ill . ;
Other physical details 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes biliography and index.
526 #0 - STUDY PROGRAM INFORMATION NOTE
Program
Program Bachelor of Communication (Hons) in Corporate Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Communication in marketing.
Topical term or geographic name as entry element Sale promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 44
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Inventory number Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date checked out
          Not For Loan Purchase IUKL Library IUKL Library Open shelves 2011-05-31 1/9618 HF5828 Bel 1000009618 2011-05-31 1 2011-05-31 Book (red spot)    
            Purchase IUKL Library IUKL Library Open shelves 2011-05-31 1/9619 HF5828 Bel 1000009619 2012-12-10 2 2011-05-31 Book 3 2012-11-27
            Purchase IUKL Library IUKL Library Open shelves 2011-05-31 1/11019 HF5828 Bel 1000011019 2011-05-31 1 2011-05-31 Book    
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