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Advertising and promotion : an integrated marketing communications perspective.
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Book Publisher: New York : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5828 Bel] (2). Items available for reference: IUKL Library [Call number: HF5828 Bel] (1).
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Advertising and Promotion-An Integrated Marketing Communications Perspective.
by Belch, George E | Belch, Michael A. Edition: 8edit.Material type: Book Publisher: Boston : McGraw Hill, 2009Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
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Teknologi maklumat and komunikasi.
by Abdul Razak Hamdan | Mohd Zakree Ahmad Nazri | Mohd Zamri Murah | Yazrina Yahya | Mohd Shanudin Zakaria | Hafiz Mohd Sarim | Mohammad Faidzul Nasrudin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kuala Lumpur : McGraw Hill, 2004Availability: Items available for loan: IUKL Library [Call number: TS58.5 Abd] (1). Items available for reference: IUKL Library [Call number: TS58.5 Abd] (1).
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Study guide for promotion and integrated marketing communications / Richard J. Semenik
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [S.l.] : Academic Internet Publishers, c2007Other title: Cram101 textbook outlines to accompany.Availability: Items available for loan: IUKL Library [Call number: HF5837 Sem] (1). Items available for reference: IUKL Library [Call number: HF5837 Sem] (1).
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Integrated marketing communications : A primer Philip J. Kitchen
by Kitchen , Philip J | Patrick de Pelsmacker. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2004Availability: Items available for reference: IUKL Library [Call number: HF5415 Kit] (1).
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Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David | Broderick, Amanda. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Prentice Hall, 2005Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Pic] (1). Items available for reference: IUKL Library [Call number: HF5415.123 Pic] (1).
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Space race : an inside view of the future of communications planning / Jim Taylor
by Taylor, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: IUKL Library [Call number: HF5415 Tay] (1).
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Integrated marketing communications : primer / Philip J. Kitchen and Patrick de Pelsmacker.
by Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2004Availability: Items available for loan: IUKL Library [Call number: HF5415 Kit] (1). Items available for reference: IUKL Library [Call number: HF5415 Kit] (1).
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A practical guide to integrated marketing communications : pedoman praktis untuk komunikasi pemasaran terpadu / Tom Brannan.
by Brannan, Tom | Suharto, Sandiwan | Purnomo, J. Dwi Helly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Gramedia Pustaka Utama, 1998Other title: Pedoman praktis untuk komunikasi pemasaran terpadu.Availability: Items available for loan: IUKL Library [Call number: HF5415 Bra] (1).
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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Smi] (1). Items available for reference: IUKL Library [Call number: HF5415.123 Smi] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: USA: Pearson Education 2014Availability: Items available for loan: IUKL Library [Call number: HF5415 Clo] (3). Items available for reference: IUKL Library [Call number: HF5415 Clo] (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry | Elliott, Richard H. Edition: fourth edition Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Per] (1). Items available for reference: IUKL Library [Call number: HF5438.5 Per] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: tenth edition Publisher: New York, NY : McGraw-Hill Education, 2015Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
Lists:
- 20190307 MQA CFGS Foundation in Arts (FIA)
,
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20190509 MQA FBIHS Diploma in Corporate Communication
,
- 20190513 MQA FBIHS Bachelor of Business Administration (Hons)
,
- 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance
,
- 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication
,
- 20210617 MQA CFGS Foundation in Arts
.
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Personalized digital advertising : how data and technology are transforming how we market / Diaz Nesamoney.
by Nesamoney, Diaz. Material type: Article; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, IN : Pearson, 2015Availability: Items available for loan: IUKL Library [Call number: HF5823 Nes] (1). Items available for reference: IUKL Library [Call number: HF5823 Nes] (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author] | Elliott, Richard H [author]. Edition: Fifth EditionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, United Kingdom : Oxford University Press, [2016]Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Per] (1). Items available for reference: IUKL Library [Call number: HF5438.5 Per] (1).
Lists:
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20190509 MQA FBIHS Diploma in Corporate Communication
,
- 20190513 MQA FBIHS Bachelor of Business Administration (Hons)
,
- 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce
,
- 20190513 MQA FBIHS Diploma in Business Administration
,
- 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance
,
- 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication
,
- 20210617 MQA CFGS Foundation in Arts
.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Eugene) [author] | George E. Belch [author]. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education , 2018Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
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