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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By: Percy, Larry [author].

Contributor(s): Elliott, Richard H [author].

Material type: materialTypeLabel

BookPublisher: Oxford, United Kingdom : Oxford University Press, [2016]Edition: Fifth Edition.Description: xxiv, 429 pages : illustrations (some colour) ; 25 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9780198703655.Subject(s): Sales promotion

| Advertising -- Management | Strategic planning

| Communication in marketing

List(s) this item appears in: 20190509 MQA FBIHS Diploma in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20190513 MQA FBIHS Diploma in Business Administration | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce | 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication | 20210617 MQA CFGS Foundation in Arts

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book (red spot)	IUKL Library Open shelves	Purchase	HF5438.5 Per (Browse shelf)	1	Not For Loan
Book	IUKL Library Open shelves	Purchase	HF5438.5 Per (Browse shelf)	2	Available