| 000 -LEADER |
|---|
| fixed length control field |
01041nam a22003137a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1532494095 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180730095726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180719s2016 xxua |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780198703655 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| Description conventions |
rda |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.5 |
| Item number |
P431 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic advertising management / |
| Statement of responsibility, etc |
Larry Percy, Richard Rosenbaum-Elliott. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth Edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford, United Kingdom : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 429 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
Text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
Unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
Volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| School |
Faculty of Arts, Communication, and Education |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elliott, Richard H., |
| Relator term |
author |
