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Personalized digital advertising : how data and technology are transforming how we market / Diaz Nesamoney.

By: Nesamoney, Diaz.
Material type: materialTypeLabelArticlePublisher: Indianapolis, IN : Pearson, 2015Description: xiv, 223 pages; 23 cm.ISBN: 9780134030104.Subject(s): Advertising | Sales promotion | Communication in marketing
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20210617 MQA CFGS Foundation in Arts
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