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Advertising and Promotion-An Integrated Marketing Communications Perspective.

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 2009Edition: 8edit.Description: index.,838p.,pict.,ill. ; cm.ISBN: 9780073381091.Subject(s): Advertising | Sales promotion | Communication in marketing
List(s) this item appears in: 20190509 MQA FBIHS Diploma in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves 		Purchase HF5823 Bel (Browse shelf) 1 Not For Loan
Book Book IUKL Library
Open shelves 		Purchase HF5823 Bel (Browse shelf) 2 Available
Total holds: 0

Bachelor of Business Administration (Hons) in E-Commerce

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