Advertising & IMC : principles & practice. Sandra E Moriarty.
By: Moriarty, Sandra E
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Contributor(s): Mitchell, Nancy | Wells, William.
Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, ©2012Edition: 9th ed.Description: xxviii, 657 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780132163644.Subject(s): Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
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IUKL Library Open shelves | Purchase | HF5823 Wel (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HF5823 Wel (Browse shelf) | 2 | Available |
Total holds: 0
Includes bibliographical references and index.
Dept. of Business & Management Bachelor of Business Administration (Hons) (Management)
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