Randazzo, Gary.
A manager's guide to building a successful business [electronic resource] / Gary Randazzo. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. - 1 electronic text (118 p.) : digital file. - Entrepreneurship and small business management collection, 1946-5661 . - 2013 digital library. Entrepreneurship and small business management collection. .
Part of: 2013 digital library.
Includes bibliographical references (p. 113-114) and index.
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606496510 (electronic bk.)
Strategic planning.
Management.
Marketing.
planning job performance standards of performance disruptive innovation market disruptions cash flow PERT pricing marketing promotions organizing financial controls motivating employees
Electronic books.
HD30.28 / .R255 2013
658.4012
A manager's guide to building a successful business [electronic resource] / Gary Randazzo. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. - 1 electronic text (118 p.) : digital file. - Entrepreneurship and small business management collection, 1946-5661 . - 2013 digital library. Entrepreneurship and small business management collection. .
Part of: 2013 digital library.
Includes bibliographical references (p. 113-114) and index.
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606496510 (electronic bk.)
Strategic planning.
Management.
Marketing.
planning job performance standards of performance disruptive innovation market disruptions cash flow PERT pricing marketing promotions organizing financial controls motivating employees
Electronic books.
HD30.28 / .R255 2013
658.4012