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A manager's guide to building a successful business [electronic resource] / Gary Randazzo.

By: Randazzo, Gary.
Material type: materialTypeLabelBookSeries: 2013 digital library: ; Entrepreneurship and small business management collection: Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Edition: 1st ed.Description: 1 electronic text (118 p.) : digital file.ISBN: 9781606496510 (electronic bk.).Subject(s): Strategic planning | Management | Marketing | planning | job performance | standards of performance | disruptive innovation | market disruptions | cash flow | PERT | pricing | marketing promotions | organizing | financial controls | motivating employeesGenre/Form: Electronic books.DDC classification: 658.4012 Online resources: Click to View Also available in print.
Contents:
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Abstract: This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1132603 1 Available
Total holds: 0

Part of: 2013 digital library.

Includes bibliographical references (p. 113-114) and index.

Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.

Access restricted to authorized users and institutions.

This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.

Also available in print.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on April 1, 2013).

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