Strauss, Steven D., 1958-
The big idea how business innovators get great ideas to market / [electronic resource] : Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p.
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
New products--Marketing.
Electronic books.
HF5415.153 / .S768 2002
658.5/75
The big idea how business innovators get great ideas to market / [electronic resource] : Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p.
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
New products--Marketing.
Electronic books.
HF5415.153 / .S768 2002
658.5/75