The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss.
By: Strauss, Steven D.
Contributor(s): ProQuest (Firm).
Material type:
BookPublisher: Chicago : Dearborn Trade Pub., c2002Description: x, 229 p.Subject(s): New products -- MarketingGenre/Form: Electronic books.DDC classification: 658.5/75 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=3016040 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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