Rethinking marketing towards critical marketing accountings / [electronic resource] :
edited by Douglas Brownlie ... [et al.].
- London : Sage, 1999.
- xii, 273 p. : ill.
Includes bibliographical references and index.
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Consumer behavior.
Electronic books.
HF5415 / .R463 1999
658.8
Includes bibliographical references and index.
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Consumer behavior.
Electronic books.
HF5415 / .R463 1999
658.8