Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
Contributor(s): Brownlie, Douglas T | ProQuest (Firm).
Material type:
BookPublisher: London : Sage, 1999Description: xii, 273 p. : ill.Subject(s): Marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=537735 | 1 | Available |
Includes bibliographical references and index.
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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