O'Shaughnessy, John, 1927-
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. - 1 online resource (283 pages) : illustrations
Includes index.
9780195348668 (e-book)
Consumer behavior.
Consumers--Psychology.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Emotions--Economic aspects.
Electronic books.
HF5415.32 / .O743 2003
658.8/342
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. - 1 online resource (283 pages) : illustrations
Includes index.
9780195348668 (e-book)
Consumer behavior.
Consumers--Psychology.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Emotions--Economic aspects.
Electronic books.
HF5415.32 / .O743 2003
658.8/342