The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
By: O'Shaughnessy, John [author.].
Contributor(s): O'Shaughnessy, Nicholas J [author.].
Material type: BookPublisher: New York, New York : Oxford University Press, 2003Copyright date: �2003Description: 1 online resource (283 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780195348668 (e-book).Subject(s): Consumer behavior | Consumers -- Psychology | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Decision making -- Psychological aspects | Emotions -- Economic aspectsGenre/Form: Electronic books.DDC classification: 658.8/342 Online resources: Click to ViewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=4701709 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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