Consumer behavior knowledge for effective sports and event marketing [electronic resource] /
edited by Lynn R. Kahle, Angeline G. Close.
- New York : Psychology Press, 2011.
- xxxiv, 314 p. : ill.
Includes bibliographical references and indexes.
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.
Electronic books.
HF5415.32 / .C65866 2011
796.06/98
Includes bibliographical references and indexes.
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.
Electronic books.
HF5415.32 / .C65866 2011
796.06/98