Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
Contributor(s): Kahle, Lynn R | Close, Angeline | ProQuest (Firm).
Material type:
BookPublisher: New York : Psychology Press, 2011Description: xxxiv, 314 p. : ill.Subject(s): Consumer behavior | Sports -- Marketing | Special events -- Marketing | Communication in marketingGenre/Form: Electronic books.DDC classification: 796.06/98 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=668330 | 1 | Available |
Includes bibliographical references and indexes.
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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