IUKL Library
Buzzard, Karen.

Tracking the audience the ratings industry from analog to digital / [electronic resource] : Karen Buzzard. - New York : Routledge, 2012. - x, 174 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Analog electronic systems.
Digital electronics.
Radio audiences--Measurement--History.--United States
Radio programs--Rating--History.--United States
Television programs--Rating--History.--United States
Television viewers--Measurement--History.--United States


Electronic books.

HE8700.66.U6 / B895 2012
The Library's homepage is at http://library.iukl.edu.my/.