MacPherson, Kim.
Permission-based E-mail marketing that works! [electronic resource] / Kim MacPherson. - Chicago, IL : Dearborn Trade, c2001. - xx, 261 p. : ill. ; 23 cm.
At head of title: Everything you need to know.
Includes bibliographical references and index.
E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Telemarketing.
Electronic mail messages.
Customer relations.
Electronic books.
HF5415.1265 / .M324 2001eb
658.8/4
Permission-based E-mail marketing that works! [electronic resource] / Kim MacPherson. - Chicago, IL : Dearborn Trade, c2001. - xx, 261 p. : ill. ; 23 cm.
At head of title: Everything you need to know.
Includes bibliographical references and index.
E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Telemarketing.
Electronic mail messages.
Customer relations.
Electronic books.
HF5415.1265 / .M324 2001eb
658.8/4