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Permission-based E-mail marketing that works! [electronic resource] / Kim MacPherson.

By: MacPherson, Kim.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Dearborn Trade, c2001Description: xx, 261 p. : ill. ; 23 cm.Subject(s): Telemarketing | Electronic mail messages | Customer relationsGenre/Form: Electronic books.DDC classification: 658.8/4 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
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At head of title: Everything you need to know.

Includes bibliographical references and index.

E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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