Perspectives on international marketing-- re-issued [electronic resource] /
edited by Stanley J. Paliwoda.
- London : Routledge, 2013.
- xi, 374 p. : ill.
- Routledge library editions. International business ; v. 29 .
First published in 1991 as "New perspectives on international marketing".
Includes bibliographical references and index.
pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing--Case studies.
Marketing--China--Case studies.
Marketing--Japan--Case studies.
International business enterprises--Case studies.
Electronic books.
HF1416 / .P47 2013
658.84
First published in 1991 as "New perspectives on international marketing".
Includes bibliographical references and index.
pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing--Case studies.
Marketing--China--Case studies.
Marketing--Japan--Case studies.
International business enterprises--Case studies.
Electronic books.
HF1416 / .P47 2013
658.84