Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
Contributor(s): Paliwoda, Stanley J | ProQuest (Firm).
Material type:
BookSeries: Routledge library editions. International business ; v. 29.Publisher: London : Routledge, 2013Description: xi, 374 p. : ill.Subject(s): Export marketing -- Case studies | Marketing -- China -- Case studies | Marketing -- Japan -- Case studies | International business enterprises -- Case studiesGenre/Form: Electronic books.DDC classification: 658.84 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1108523 | 1 | Available |
First published in 1991 as "New perspectives on international marketing".
Includes bibliographical references and index.
pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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