Gilligan, Colin.
International marketing strategy and management / [electronic resource] : Colin Gilligan and Martin Hird. - Oxon [England] : Routledge, 2013. - 310 p. : ill. - Routledge library editions : international business ; v. 17 .
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Export marketing--Case studies.
Electronic books.
HF1416 / .G55 2013
658.84
International marketing strategy and management / [electronic resource] : Colin Gilligan and Martin Hird. - Oxon [England] : Routledge, 2013. - 310 p. : ill. - Routledge library editions : international business ; v. 17 .
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Export marketing--Case studies.
Electronic books.
HF1416 / .G55 2013
658.84