International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
By: Gilligan, Colin.
Contributor(s): Hird, Martin | ProQuest (Firm).
Material type:
BookSeries: Routledge library editions : international business ; v. 17.Publisher: Oxon [England] : Routledge, 2013Description: 310 p. : ill.Subject(s): Export marketing | Export marketing -- Case studiesGenre/Form: Electronic books.DDC classification: 658.84 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1108538 | 1 | Available |
First published in 1986 by Croom Helm.
Includes bibliographical references and index.
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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