Research in international marketing [electronic resource] /
edited by Peter W. Turnbull & Stanley J. Paliwoda.
- London : Routledge, 2013.
- 376 p. : ill.
- Routledge library editions. International business ; v. 39 .
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Export marketing--Research.
Electronic books.
HF1414.4 / .R47 2013
382.6
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing.
Export marketing--Research.
Electronic books.
HF1414.4 / .R47 2013
382.6