Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.
Contributor(s): Turnbull, Peter W | Paliwoda, Stanley J | ProQuest (Firm).
Material type:
BookSeries: Routledge library editions. International business ; v. 39.Publisher: London : Routledge, 2013Description: 376 p. : ill.Subject(s): Export marketing | Export marketing -- ResearchGenre/Form: Electronic books.DDC classification: 382.6 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1163779 | 1 | Available |
First published in 1986 by Croom Helm.
Includes bibliographical references.
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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