Demarketing /
edited by Nigel Bradley and Jim Blythe.
- 1 online resource (240 pages) : illustrations
Includes bibliographical references and index.
9780203591208 (e-book)
Marketing--Management.
Marketing.
Electronic books.
HF5415.13 / .D3697 2014
658.8
Includes bibliographical references and index.
9780203591208 (e-book)
Marketing--Management.
Marketing.
Electronic books.
HF5415.13 / .D3697 2014
658.8