Demarketing / edited by Nigel Bradley and Jim Blythe.
Contributor(s): Bradley, Nigel | Blythe, Jim.
Material type:
BookPublisher: London : Routledge, 2014Description: 1 online resource (240 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780203591208 (e-book).Subject(s): Marketing -- Management | MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1498729 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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