Trevisan, Enrico,
The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan. - 1 online resource (156 pages) : illustrations
Includes bibliographical references and index.
9781317026945 (e-book)
Consumer behavior.
Economics--Psychological aspects.
Electronic books.
HF5415.32 / .T748 2016
658.4/012
The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan. - 1 online resource (156 pages) : illustrations
Includes bibliographical references and index.
9781317026945 (e-book)
Consumer behavior.
Economics--Psychological aspects.
Electronic books.
HF5415.32 / .T748 2016
658.4/012