The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan.
By: Trevisan, Enrico [author.].
Material type:
BookPublisher: London, [England] ; New York, New York : Routledge, 2016Copyright date: �2013Description: 1 online resource (156 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781317026945 (e-book).Subject(s): Consumer behavior | Economics -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=4442587 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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