Chernev, Alexander.
Strategic marketing management / Alexander Chernev foreword by Philip Kotler. - 9th ed. - Chicago, Ill Cerebellum Press 2018 - viii, 287 pages: illustrations; 24 cm
9781936572502
Marketing--Management
HF5415.13 / C44 2018
Strategic marketing management / Alexander Chernev foreword by Philip Kotler. - 9th ed. - Chicago, Ill Cerebellum Press 2018 - viii, 287 pages: illustrations; 24 cm
9781936572502
Marketing--Management
HF5415.13 / C44 2018