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Strategic marketing management / Alexander Chernev foreword by Philip Kotler.

By: Chernev, Alexander.
Material type: materialTypeLabelBookPublisher: Chicago, Ill Cerebellum Press 2018Edition: 9th ed.Description: viii, 287 pages: illustrations; 24 cm.ISBN: 9781936572502.Subject(s): Marketing -- Management
List(s) this item appears in: 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management | 20210617 MQA CFGS Foundation in Arts
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves 		Purchase HF5415.13 Che (Browse shelf) 1 Not For Loan
Total holds: 0

Faculty of Engineering, Science & Technology (FEST)

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