Zeithaml, Valarie A.,
Profiting from services and solutions : what product-centric firms need to know / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas. - First edition. - 1 online resource (xiv, 116 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. 2014 digital library. .
Part of: 2014 digital library.
Includes bibliographical references (pages 105-114) and index.
Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.
9781606497494
Service industries.
Manufacturing industries.
Production management.
New products.
solutions solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered, product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business
Electronic books.
HF5415.153 / .Z456 2014
658.575
Profiting from services and solutions : what product-centric firms need to know / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas. - First edition. - 1 online resource (xiv, 116 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. 2014 digital library. .
Part of: 2014 digital library.
Includes bibliographical references (pages 105-114) and index.
Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.
9781606497494
Service industries.
Manufacturing industries.
Production management.
New products.
solutions solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered, product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business
Electronic books.
HF5415.153 / .Z456 2014
658.575