Fill, Chris.
Marketing communications : frameworks, theories and applications. - London : Prentice Hall, 1995. - 515p., index, ill. ; cm.
0131509624
Marketing Channels.
Communications In Marketing.
HF5415.123F484
Marketing communications : frameworks, theories and applications. - London : Prentice Hall, 1995. - 515p., index, ill. ; cm.
0131509624
Marketing Channels.
Communications In Marketing.
HF5415.123F484