000 -LEADER |
fixed length control field |
00639nam a22002172a 4500 |
001 - CONTROL NUMBER |
control field |
pr1000006125 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20110531121956.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110308s1995 xx |||||||||||||| ||zxx |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131509624 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123F484 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris. |
245 10 - TITLE STATEMENT |
Title |
Marketing communications : |
Remainder of title |
frameworks, theories and applications. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
515p., index, ill. ; |
Dimensions |
cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Channels. |
|
Topical term or geographic name as entry element |
Communications In Marketing. |