IUKL Library
Yarrow, Andrew L.

Look : How a Highly Influential Magazine Helped Define Mid-Twentieth-Century America. - 1st ed. - 1 online resource (384 pages)

Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Preface -- Acknowledgments -- 1. A Forgotten, Misunderstood Magazine That Helped Define America's Golden Era -- 2. In the Beginning -- 3. Look's Thirty-Five Years in Mid-Twentieth-Century America -- 4. The People Who Made Look -- 5. Singing the Praises of Postwar Prosperity -- 6. Anything Is Possible -- 7. Look's Pioneering Role in Covering Civil Rights -- 8. Changing Families, Changing Roles -- 9. Changing Ideas about Women and Men -- 10. Baby Boomers -- 11. When Government and Politicians Were Respected -- 12. Look's "One World" Internationalism -- 13. Covers, Special Features, and Popular Culture -- 14. The End of Look, the Postwar Consensus, and America's Golden Age -- Notes -- Index.

Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed.

9781640125117


Look magazine.
Popular culture-United States-20th century.
United States-Civilization-20th century.


Electronic books.

PN4900.L6 Y377 2021

051
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