Batat, Wided.
Design Thinking Approach for Healthy Food Experiences and Well-Being : Contributions to Theory and Practice. - 1 online resource (181 pages) - European Journal of Marketing Ser. ; v.9 . - European Journal of Marketing Ser. .
Cover -- Guest editorial -- Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective -- A "crescendo" model: designing food experiences for psychological well-being -- Encouraging healthier choices in supermarkets: a co-design approach -- Towards co-created food well being:culinary consumption, braggart word-of-mouth and therole of participative co-design, service provider support and C2C interactions -- Netnography and design thinking: development and illustration in the vegan food industry -- Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being -- Digital technology-enabled transformative consumer responsibilisation: a case study.
9781802629187
Low-fat diet.
Food industry and trade.
Electronic books.
RM237.7 .D475 2021
613.25
Design Thinking Approach for Healthy Food Experiences and Well-Being : Contributions to Theory and Practice. - 1 online resource (181 pages) - European Journal of Marketing Ser. ; v.9 . - European Journal of Marketing Ser. .
Cover -- Guest editorial -- Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective -- A "crescendo" model: designing food experiences for psychological well-being -- Encouraging healthier choices in supermarkets: a co-design approach -- Towards co-created food well being:culinary consumption, braggart word-of-mouth and therole of participative co-design, service provider support and C2C interactions -- Netnography and design thinking: development and illustration in the vegan food industry -- Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being -- Digital technology-enabled transformative consumer responsibilisation: a case study.
9781802629187
Low-fat diet.
Food industry and trade.
Electronic books.
RM237.7 .D475 2021
613.25