Hlavnicka, Peter.
Protecting the Brand : Counterfeiting and Grey Markets. - 1st ed. - 1 online resource (394 pages)
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
9781637421529
Marketing--Law and legislation.
Trademarks.
Branding (Marketing).
Electronic books.
HF5415.13
658.827
Protecting the Brand : Counterfeiting and Grey Markets. - 1st ed. - 1 online resource (394 pages)
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
9781637421529
Marketing--Law and legislation.
Trademarks.
Branding (Marketing).
Electronic books.
HF5415.13
658.827