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Protecting the Brand : Counterfeiting and Grey Markets.

By: Hlavnicka, Peter.
Contributor(s): Keats, Anthony.
Material type: materialTypeLabelBookPublisher: New York : Business Expert Press, 2021Copyright date: �2021Edition: 1st ed.Description: 1 online resource (394 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781637421529.Subject(s): Marketing--Law and legislation | Trademarks | Branding (Marketing)Genre/Form: Electronic books.DDC classification: 658.827 Online resources: Click to View
Contents:
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.
Summary: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6800560 1 Available
Total holds: 0

Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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