Graham, Stedman.
The ultimate guide to sports marketing [electronic resource] / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. - 2nd ed. - New York : McGraw-Hill, c2001. - xix, 315 p. : ill. ; 24 cm.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports administration.
Sports--Marketing.
Electronic books.
GV713 / .G62 2001eb
The ultimate guide to sports marketing [electronic resource] / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. - 2nd ed. - New York : McGraw-Hill, c2001. - xix, 315 p. : ill. ; 24 cm.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Sports administration.
Sports--Marketing.
Electronic books.
GV713 / .G62 2001eb