The ultimate guide to sports marketing [electronic resource] / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
By: Graham, Stedman.
Contributor(s): Goldblatt, Joe Jeff | Neirotti, Lisa Delpy | Graham, Stedman. Ultimate guide to sport event management and marketing | ebrary, Inc.
Material type:
BookPublisher: New York : McGraw-Hill, c2001Edition: 2nd ed.Description: xix, 315 p. : ill. ; 24 cm.Subject(s): Sports administration | Sports -- MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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