The maturing marketplace buying habits of baby boomers and their parents / [electronic resource] :
George P. Moschis ... [et al.].
- Westport, Conn. : Quorum Books, 2000.
- xii, 303 p. ; 24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior--United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Older consumers--Attitudes.--United States
Market segmentation--United States.
Electronic books.
HF5415.33.U6 / M36 2000eb
658.8/34/0844
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior--United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Older consumers--Attitudes.--United States
Market segmentation--United States.
Electronic books.
HF5415.33.U6 / M36 2000eb
658.8/34/0844