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The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].

Contributor(s): Moschis, George P, 1944- | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Westport, Conn. : Quorum Books, 2000Description: xii, 303 p. ; 24 cm.Subject(s): Consumer behavior -- United States | Baby boom generation -- United States -- Attitudes | Middle-aged consumers -- United States -- Attitudes | Older consumers -- United States -- Attitudes | Market segmentation -- United StatesGenre/Form: Electronic books.DDC classification: 658.8/34/0844 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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