Yost, Mark.
Tailgating, sacks, and salary caps how the NFL became the most successful sports league in history / [electronic resource] : Mark Yost. - Chicago, IL : Kaplan Pub., c2006. - xvi, 254 p. ; 24 cm.
Includes bibliographical references and index.
In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League--History.
Football--Economic aspects--United States.
Electronic books.
GV955.5.N35 / Y67 2006eb
796.332/64
Tailgating, sacks, and salary caps how the NFL became the most successful sports league in history / [electronic resource] : Mark Yost. - Chicago, IL : Kaplan Pub., c2006. - xvi, 254 p. ; 24 cm.
Includes bibliographical references and index.
In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League--History.
Football--Economic aspects--United States.
Electronic books.
GV955.5.N35 / Y67 2006eb
796.332/64