Tailgating, sacks, and salary caps [electronic resource] : how the NFL became the most successful sports league in history / Mark Yost.
By: Yost, Mark.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chicago, IL : Kaplan Pub., c2006Description: xvi, 254 p. ; 24 cm.Subject(s): National Football League -- History | Football -- Economic aspects -- United StatesGenre/Form: Electronic books.DDC classification: 796.332/64 Online resources: An electronic book accessible through the World Wide Web; click to view Includes bibliographical references and index.
In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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