Giligan, Colin.
The Strategic marketing management : planning, implementation and control. - Oxford : Butterworth Heinemann, 1992. - index, 644p., bibliography. ; cm.
0750617802
Strategic Planning.
Marketing.
HF5415.3.W752
The Strategic marketing management : planning, implementation and control. - Oxford : Butterworth Heinemann, 1992. - index, 644p., bibliography. ; cm.
0750617802
Strategic Planning.
Marketing.
HF5415.3.W752