000 -LEADER |
fixed length control field |
00720nam a22002412a 4500 |
001 - CONTROL NUMBER |
control field |
pr1000010868 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20110531121959.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110308s1992 xx |||||||||||||| ||zxx |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750617802 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3.W752 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Giligan, Colin. |
245 14 - TITLE STATEMENT |
Title |
The Strategic marketing management : |
Remainder of title |
planning, implementation and control. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford : |
Name of publisher, distributor, etc |
Butterworth Heinemann, |
Date of publication, distribution, etc |
1992. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
index, 644p., bibliography. ; |
Dimensions |
cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic Planning. |
|
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pearson, David J. |
|
Personal name |
Wilson, Richard M. S. |