Holtz, Shel.
Tactical transparency how leaders can leverage social media to maximize value and build their brand / [electronic resource] : Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 297 p. ; 24 cm.
"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Social media.
Interactive marketing.
Business communication--Blogs.
Internet marketing--Management.
Electronic books.
HF5415.5 / .H585 2009eb
658.8/02
Tactical transparency how leaders can leverage social media to maximize value and build their brand / [electronic resource] : Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 297 p. ; 24 cm.
"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Social media.
Interactive marketing.
Business communication--Blogs.
Internet marketing--Management.
Electronic books.
HF5415.5 / .H585 2009eb
658.8/02