Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
By: Holtz, Shel.
Contributor(s): Havens, John C | International Association of Business Communicators | ebrary, Inc.
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2009Edition: 1st ed.Description: xiv, 297 p. ; 24 cm.Subject(s): Customer relations -- Management | Social media | Interactive marketing | Business communication -- Blogs | Internet marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
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"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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