Corporate cultures and global brands [electronic resource] /
edited by Albrecht Rothacher.
- Hackensack, New Jersey : World Scientific Pub., c2004.
- viii, 269 p. ; 23 cm.
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA532070 bnb
Uk
Brand name products--Management--Congresses.
Branding (Marketing)--Congresses.
Corporate culture--Congresses.
Corporate image--Congresses.
Competition, International--Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures Global brands
Electronic books.
HD69.B7 / C63 2004eb
658.827
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA532070 bnb
Uk
Brand name products--Management--Congresses.
Branding (Marketing)--Congresses.
Corporate culture--Congresses.
Corporate image--Congresses.
Competition, International--Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures Global brands
Electronic books.
HD69.B7 / C63 2004eb
658.827